The ePochta Studio program allows you to analyze the effectiveness of email marketing companies using its own ePochta Tracker service, as well as using Google Analytics and Yandex.Metrica. You will be advertising database able to effectively analyze user behavior, compare the effectiveness of companies and track their performance in real time.
Explore the points of interaction with users. Some subscribers are more interested in marketing newsletters (discounts, promotions, sales and promo codes), others are more interested in messages with informative articles, checklists and other practical information, and others prefer personal offers. Let potential customers choose useful content themselves, and they will become regulars. Plan the frequency of newsletters based on user responses.
Use A/B testing in your company. Send messages to two equal groups of users from your customer base with different headlines and at different times, analyze their opening rates. The information you receive will help you effectively adjust your mailing list.
Why do you need email marketing?
This is one of the most effective ways of business communication with the client. It is used to promote goods and services, increase brand trust, inform clients about advantageous offers and promotions. Also, a well-built email marketing strategy helps to increase traffic to the company’s website, reduce the purchase cycle and automate routine processes.
Let’s talk about this in more detail:
Increasing company awareness . Mailing lists are a why are critical in your digital marketing good chance to remind users about your company. If they see your letters in their mailbox often enough, then they are more likely to make their next thematic purchase from you. But it is worth understanding that purely promotional campaigns will not be as effective as combined campaigns. Alternate advertising messages with informational and educational content.
Increase sales . The main goal of email marketing and advertising mailings is to increase sales. If your company has already earned the user’s trust, then he will not have to think long about making a purchase based on a favorable offer from the letter. You can inform customers about upcoming and current sales, favorable offers and give them personal discounts.
Increase customer trust
This can also be done through email marketing. Customers value honesty, transparency, and straightforwardness from a business. Add product reviews and user testimonials to your emails so that your potential customers have undeniable proof that people trust you. You can also include a link to a web page on your website containing a collection of real reviews. We also recommend adding a reviews section to your product cards.
Increase traffic . Proper email marketing can easily handle this task. Each message contains links to the site’s target pages. If you have created an interesting message and a relevant special offer, users will follow these links. In this way, a marketer can either increase traffic to the most popular pages or promote, for example, low-traffic pages.
Shortening the purchase cycle . If a business sells services or barbados businesses organization complex/expensive products, then its potential customers need much more time to make a purchase decision. Real email marketing helps to solve this problem gradually. You can write a step-by-step guide, a useful checklist or a video instruction to help the subscriber see all the benefits of your product or service.