What is email marketing? It is not just about collecting a relevant subscriber base and sending out emails. A successful company involves automating most processes, as well as implementing mom database testing and analysis systems. No free email provider offers such services. In addition, since email servers are not designed to carry out marketing mailings, they have limitations on the number of emails sent per day.
It is for these reasons that it is extremely important for a real marketer to use professional tools. Services with a reliable reputation and well-established work will make sure that the client’s letters get to the Inbox folder. Some platforms offer paid monthly rates. But the ePochta service, for comparison, offers a one-time purchase of the necessary software. Having purchased the program once, you can use it as long as you like.
Important! A good service will help you automate basic routine tasks and switch your attention to more important issues.
Collecting a client base
The quality of your customer base directly affects the effectiveness of your email campaign. These are the basics of email marketing. You can only achieve high efficiency if you contact users who are interested in your products. The customer base can include a wide variety of information. From email addresses and names of subscribers to country and city of residence, birthday and subscription date. You can create personalized and interesting newsletters based on this information.
The main rule for collecting a customer base is to improving your email with strategic keyword research get the customer’s permission. We do not recommend purchasing ready-made user lists, since these people did not give their consent to your mailings. Such users are not interested in your products and services. They will harm your reputation as a sender by sending your letters to the Spam folder. How to avoid getting into spam when sending?
To increase the effectiveness of your subscription form, offer people an interesting lead magnet. This is a special offer that people receive for agreeing to receive your marketing newsletter. Typically, this can be a visual checklist or an e-book, a guide, or a discount on their first purchase — something that your audience will find interesting. A quality lead magnet can significantly improve lead generation.
Creating a company email
First of all, you need to create a content plan and write down all the emails you plan to send over the next month. This will help make the company consistent, not bombard users with dozens of messages, track the effectiveness of letters in email marketing and methodically improve the strategy.
The basic steps to starting an email marketing company are:
Make a plan . In the plan, specify the average frequency of sending emails. Even better, give subscribers the opportunity to choose how often they want to receive emails and on what topics. You can ask this question directly in the subscription form. Next, decide on the type of messages you will send over the next month. It is important that the client does not “drown” in advertising offers. You need to find the right balance between promotional and “non-selling” emails.
Subject line
It should be as clear and concise as possible. The subject line should clearly reflect the content of the current marketing newsletter. You can also use the subscriber’s name to personalize the subject line. Limit the subject line to 20 characters.
Letter . Brevity is the best barbados businesses organization choice when composing a letter. Make it as easy to read as possible and follow the inverted pyramid principle. Place the most important information at the beginning of the message and at the end of the call to action button. Create a message on a pre-designed corporate template. Segment your customer base according to people’s preferences, their gender, age, place of residence. Using this tactic, you will provide readers with the most useful and relevant content for them.