Google has grown at a dizzying pace in recent decades. It is undeniable that your search engine is one of the most used tools in most of the world to obtain information.
Therefore, producing valuable content is an excellent way to improve the ranking of your site and thereby climb positions in the results pages of this search engine. Obviously, the more traffic your website has, the more chances you have of converting.
2. Boost your brand recognition
By offering valuable content, your audience appreciates it and begins to classify your brand as trustworthy. This is how you achieve recognition of your brand or brand awareness .
Although this is not a value that can be measured, it impacts the acquisition of products and services. People tend to Bahamas Phone Number List buy brands that they already locate and remember for something specific, such as quality content.
3. Generate constant leads
It is true that content marketing represents more work than other immediate strategies, such as ads, however, it is very effective in the medium and long term.
Around 75% of companies that invest in digital strategies affirm that content marketing is an effective and sustained Bahamas Phone Number List method of increasing leads (4). With a solid strategy, traffic and leads can continue to increase and be of quality.
Content marketing generates at least three times more leads than traditional marketing strategies or so-called outbound marketing (4).
4. Increase lifetime-value
It is cheaper to sell to a current customer than to attract a new one. With a content strategy, the customer can feel committed to your brand and continue consuming.
5. Reduces the acquisition cost per customer
Customer Acquisition Cost (CAC) is defined as the value invested in marketing and sales to acquire a new customer. With valuable content, you reduce the investment involved in answering your customers’ doubts or questions, because the content remains, unless you delete it directly.
Additionally, depending on the type of materials you produce, it will be easier for your sales team to offer advice throughout the process (using the information internally) and thus close sales faster.
