What do you do when you’re browsing the internet and you come across a page written in tiny handwriting from top to bottom? I’m running away, where the pepper grows. Don’t let your reader do the same. Find out how to write texts for the internet that people want to read.
Instead of showing you studies that prove that 70% of internet users don’t read, but only browse websites, I’ll introduce you to Ania. She’s a working mother of two small children. Every day is a race for her. Make breakfast, take the kids to kindergarten, be on time for work, survive a day at the office. Do the shopping, pick up the kids, take care of dinner, play with the kids, clean up the mess, bathe the dirty ones, put them to sleep.
Do you recognize her? This could be your reader.
It can also be an elegant businesswoman running her own company. Or an eccentric artist. Believe me, none of them suffers from too much time.
How to write so that Ania, instead of coming up with a shopping list, will glance at your text during lunch? You have to work hard to get her attention. You are fighting with the time that she could devote to more urgent matters. So let your text be a moment of pleasure in the daily rush of busy girls.
For a text to encourage reading, it should be:
- concise
- transparent
- attractive
- understandable
- written in a lively style
- without errors.
How to Write for the Internet – Tip 1: Keep It Short and to the Point
It doesn’t have to be short. Ania will read even a long article if she finds something optimization strategies for voice-controlled devices for herself. However, you need to make sure that:
- the headline was the essence of what he would find in the article.
Let these few words convince Ania that it is worth checking out what you have written for her;
put the most important things first.
No one is going to scroll to improve your email personalization efforts to find important information halfway through a post;
- write concisely.
The information in the text should be as condensed as possible. Shorter sentences are easier to digest than those that stretch over several lines. Pour water into the bathtub and put concise content on the internet.
How to write texts for the internet – trick 2: let the text (and Ania) breathe
Show your reader that your article is not a sg number through torment. And that reading it will take her no longer than eating a sandwich.