Brandbook what A strong brand is stability and hong kong telegram data constant income for a business. To create it? A brand book is us to design and communication. This document describes all the features of the brand: embedded meanings and visual identifiers.
A brand book becomes important for large companies with many employe and contractors? and the risk of errors is higher. only general rules for the design of online and offline platforms and communications maintain a single brand style.
In this article? we will tell you why you need a brand book? what it includes? and how to create such a document.
Brandbook what What is a brand book and why is it needed?
A brand book is a document that describes the individual characteristics of a brand: ideology? values? communication rules and visual design rules.
A corporate brand book is a practical tips to make prospecting by phone easier guideline for all employees and contractors who conduct marketing communications in the public space. Its task is to maintain a single brand image on all platforms? which becomes recognizable to the audience.
Often? a brand book is understood as a set of rules for visual design: logo? fonts? use of colors? etc.
Why do you need a company brand book?
A brand book is a tool that unifies the company’s visual and textual communication and simplifies marketing management. The document is usually used by marketers? designers? and other employees who communicate with the audience on online and offline platforms. A brand book simplifies and speeds up the work.
With uniform rules? it is easy to control even remote objects.
Another advantage of an official brand book is that it speeds up the adaptation of new employees. They always have access to information about the company’s mission? communications? and visual identity.
What is included in a brand book
A brand book usually contains a ao lists brand philosophy? a description of visual identifiers and rules for using the corporate style.
Brand Philosophy
This section describes: mission? values? positioning character target audience and brand history. That is? Identity is reveal here individual feature that distinguish the company from other.
Example of a brand mission from the HeadHunter brand book
Visual attributes
The logo (all versions) and other distinctive brand signs? corporate colors? And spelling variations of the name are described. Corporate fonts and possible patterns used by the company are also indicat.