Customer While not a Journeys (Marketing Module):
Automated Nurturing: Design personalized, multi-channel customer journeys based on consumer behavior. If a consumer visits a product page, trigger an email with fax lists related items. If they download a guide, send a follow-up series.
Event Management: Plan and manage webinars, online workshops, or local events to capture consumer interest and gather contact information.
Benefit: Automates consistent communication, keeping your brand top-of-mind and guiding consumers towards a purchase.
Marketing Pages & Forms (Marketing Module):
Landing Pages: Create conversion-optimized landing pages for specific campaigns (e.g., product launches, holiday sales) to capture leads directly.
Lead Capture Forms: Embed customizable forms on your website or landing pages. These forms automatically feed new consumer leads directly into Dynamics 365.
Benefit: Provides the infrastructure to collect lead data efficiently from various online sources.
Audience Segmentation (Customer Insights – Data & Marketing Modules):
Behavioral Segmentation: Segment consumers power up your insurance business: integrated lead generation for 2025 based on their website visits, email clicks, past purchases, or product views.
Demographic Segmentation: Target based on age, location, gender, and other personal attributes.
AI-driven Insights: Dynamics 365 can use AI to predict customer behavior and lifetime value, helping you prioritize high-potential consumer segments.
Benefit: Ensures your marketing messages are highly relevant to specific consumer groups, increasing engagement and conversion.
Social Listening & Engagement (Integrations):
Dynamics 365 can integrate with social media management tools. This allows you to monitor social conversations for brand mentions or relevant topics. Identify potential B2C leads from social engagement.
Benefit: Taps into social signals to find interested consumers and engage them where they are active.
B2B Lead Generation with Microsoft Dynamics 365: Engaging Businesses
B2B lead generation typically involves longer spam data sales cycles, multiple stakeholders, and a focus on building long-term relationships. Dynamics 365 provides robust tools for managing these complex processes.