Purchase. Usually purchased databases contain invalid addresses, incorrect data. What to write databases are critically spammed. You will spend money, but the mailing will not give stockholder database a good result. Focus on safe and effective methods.
Search for addresses on the Internet using special tools. The option is better than the previous one, but has flaws. Parser programs (as such programs are called) can find invalid addresses. Using this option, check the collected list using email validation services . It will help to make an effective mailing to active users, attract attention to your product/service.
Manual search. It takes a lot of time. Outsource the task: it will only require financial investment and patience. Manually collecting a list of 50 people takes at least a day. Again, there is no guarantee that the addresses are up-to-date. Check for validity. Otherwise, you risk wasting your budget.
Don’t overload the first email
Don’t add links, attachments, PDF files, or flashy animations! They distract from the text and make spam filters distrust you. If you disobey this advice, you’ll end up in Spam. Everything the power of digital marketing for better click-through rates has its time! In the future, add graphic elements and attachments. The goal of the first touch is to establish a connection with the audience, not to scare them with an abundance of files.
What is the difference between cold email and spam?
Conciseness and brevity. People don’t want to read emails from an unknown sender. Be brief. Put yourself in the consumer’s shoes, this will help you look at the email through the recipient’s eyes. If the offer interests them, they will clarify the details.
Personalization. Address them by name, address them exclusively to their target audience, and indicate where you got their emails from. Use humor and a polite, conversational style.
Don’t be pushy. Take care of the recipients’ comfort, don’t try to sell a product or service right away. Work on building your image. Send the second one a letter about continuing cooperation. The effectiveness of the subsequent campaign depends on the public’s reaction to the first email.
Transparency. Provide a real email and phone number list sender’s name. Anonymous messages from mysterious users increase mistrust and the risk of ending up in the Spam folder. It’s very easy to get there, but getting out and restoring your reputation is not the easiest task.
Clarity. The subject line should be clear. Study the list of spam words, avoid them in the body and subject of the email.