75% of customers choose companies that israel telegram data offer them bonuses . 43% of the audience spends more money on brands to which they are loyal. developing a loyalty program is an important block of marketing work in various businesses. Retailers? marketplaces? cafes and restaurants? airlines? online services?
points and cashback to motivate them to stay with the brand longer and make repeat purchases. Al a well-thought-out bonus program is a personalization of offers? which increases the chances of conversion.
In this article? we will tell you what types of customer loyalty programs there are and show examples of famous brands.
What is a loyalty program
Loyalty programs are a set of marketing methods that retain brand customers and motivate them to make repeat purchases. attract new customers? and increase the number of conversions and average check.
A good loyalty system is also this is one of the biggest goals of companies needed to personalize the offer to customers.
Marketing strategy development should include customer loyalty programs – an important element of the marketing strategy that strengthens the brand and creates its fans and regular customers. To join the bonus system? first name? phone number? email? date of birth? etc. The participant is given a physical or virtual card.
Types of loyalty programs
The essence of a loyalty program is to provide a significant benefit to the client. depending on the tasks and capabilities of the business.
What types of customer loyalty programs are there:
Divided into closed and open. To get into an open bonus system? you just need to register and leave your details. For a closed one? you will have to fulfill a condition: be invited by an active participant or pay (a single purchase of a loyalty card or a monthly fee).
Loyalty Program: Examples from Brands
“We’re on the same path” from Gazpromneft
A virtual card is registered in the client’s name ao lists to accumulate bonuses from any purchase at Gazpromneft filling stations: fuel and related product. The brand offers to track the number of points in a special application. One accumulated bonus is equal to one ruble here.
In parallel? the filled liters are count? which affect the status: silver (up to 99.99 liters)? gold (up to 299.99 liters)? platinum (from 300 liters). It is updat every month and opens up additional benefits: the higher the status? the more bonuses are return to the card from each purchase at a gas station.