Personal or professional, a blog remains… a blog. The motivations and objectives to be achieved are a priori different but it is sometimes difficult to distinguish them. A quick overview of the characteristics of each of these types of blogs.
Personal blog sharing based on passion
Professional blog: a valuable communication and brand development tool
Personal blog: sharing based on passion
At the beginning, we most often find a desire to share information , tips and tricks around a favorite subject or a passion. Travel, cooking, sports, fashion, adventure or any other theme can be the subject of articles. A personal blog allows you to write at your own pace , according to your own style and to vary the content as you see fit. The only guides for the blogger are his interests and the time he has available.
Its goal is to make itself known, to attract regular readers by sharing ideas, know-how or personal skills.
This blog must however be structured and not be scattered to remain desirable. If the quality of the referencing is not a must for the independent blogger, he must ensure the quality of the shared content . A notion valid for written content as well as for video content (we then call this a Vlog).
The number of personal blogs available today requires bloggers to improve in order to build a real community . The interactions between blogs and social guatemala phone number library networks must also be taken into account.
Today, many amateurs who are experts in their field master linking techniques or use advertising to monetize their personal blog … which is (gradually) transforming into a professional blog.
Professional blog: a valuable communication and brand development tool
Personal or professional, a blog consists of sharing written or filmed content around a chosen subject.
However, two major elements differentiate them:
The professional blog represents a brand , a company
It has several objectives : improve SEO, increase visits and interactions, generate qualified traffic and convert prospects into customers.
Managing a professional blog means showing the expertise and seriousness
Of the company by publishing articles and tutorials with high added value. The effectiveness of this communication medium is reflected first and foremost business owner phone numbers data by SEO. Search engines need well-written texts, keywords related to the field of activity well used, to understand and reference a tg data site . A well-managed blog in terms of editorial quality and SEO will be a valuable asset to achieve the objectives mentioned above.
