What is important The success of a sale depends on the marketing malaysia phone number data strategy used. Let’s look at the rules for a successful campaign when Black Friday is held – online or offline.
- Prepare your internet marketing in advance . It is important to think about:
- The terms of the promotions , namely the size of the discounts (must be significant to attract customers). And be sure to clearly indicate the terms – a limited time, so that users do not postpone purchases for a long time.
- Communication channels
- that will be used: email marketing, Push, messengers, SMS, etc. It is worth thinking about omnichannel so that potential buyers know in time that you have a “Black Friday” – an online sale or a promotion at your offline point.
Check in advance whether your Internet resources synonym: moment marketing can withstand the load that increases during the sale. If customers encounter errors or a non-working site, advertising campaigns will be in vain.
- Launch advertising in advance and remind customers that the Black Friday promotion is: coming soon, has already started, or will end in N days or hours. Although people are waiting for discounts, they do not always manage to use them in time and even forget about the products in the basket. Therefore, take care of reminder letters, push notifications, or use messenger marketing.
- Don’t be afraid to be creative . When Black Friday starts, discounts are offered all around. Try to diversify your digital marketing with non-standard banners, promotion mechanics, gamification , and so on.
What is important Examples of Brand Campaigns Ahead of Black Friday
The digital marketing of a language learning platform is united states business directory adapting to Black Friday with a change in the design of the site and an impressive discount – users are offered to buy access to the platform forever for a relatively small amount and even in installments.
An important element is the timer that counts down when the offer expires. This motivates you to buy to faster.