CRO, SEO, SXO, it must be said that in 2021, the world of SEO is popular and offers many strategies to obtain position zero. Increasingly advanced, between algorithmic updates and competition on the web, CRO , or conversion rate optimization , is an inbound marketing strategy that allows you to generate a dynamic of lead acquisition and obtain a conversion of purchase intentions. Essential for the conversion rate, why is CRO combined with SEO a winning duo? Elements of answers in this article.
CRO: the new SEO trend?
What is CRO?
CRO and SEO, different or complementary?
CRO, SXO and SEO: the winning trio
Combining SEO and CRO by optimizing the user experience (SXO)
The essential steps to optimize your CRO
CRO: the new SEO trend?
Practicing SEO to optimize your visibility in search results, everyone is talking about it. The importance of natural referencing (or SEO) is no longer to be demonstrated to obtain traffic on a website. But does this gain in traffic obtained bring you a conversion rate? That is to say clicks, appointment requests, quotes and especially sales? If the honduras phone number library answer is yes, it is because you do not need to read this article and that you practice SEO combined with CRO. On the other hand, if you feel that your traffic does not bring you a good ROI, the cause may be due to a bad or even non-existent CRO.
What is CRO?
CRO stands for Conversion Rate Optimization . What is the conversion rate? It is the percentage of visitors to a website converted into customers. Just as there are strategies in SEO, there are strategies in CRO. Generally combined together, they allow a good ROI or return on investment.
CRO and SEO different or complementary
On the surface, one might think that SEO and CRO are two different strategic areas. However, they are aimed at the same audience, individuals who chinese europe phone number data want to increase their visibility on the internet , obtain more customers and increase their turnover . SEO allows you to be visible on the internet and to be tg data in the first results of a search engine page. SEO and CRO are therefore complementary .
