- Don’t add too much information and fields to fill in. Use the principle the less, the better. Otherwise, you risk overloading the user and discouraging them from providing their data for the job seekers database mailing list. How to make a registration form on the site if you want to get to know your subscriber better? Make some fields optional. For example, the “email” field. This is what must be filled in, and allow the name and other personal information to be entered optionally.
- Tell the user what to expect from your newsletter to protect them from unjustified hopes. For example, indicate that you send a digest with the latest articles twice a week.
- Don’t add captcha. It’s a real headache for internet users. Captcha takes time and gets on the nerves of site visitors. Impatient users may even give up on the intention to continue. What does it mean to subscribe to a newsletter because you don’t want to confirm that you don’t want to.
Beautiful Subscription Form: Design
- Maintain a uniform style. A beautiful newsletter form on the site should harmoniously fit into the design and at the same time be clearly visible. Therefore, use the same color scheme as on the page. At the same time, highlight the subscription form with a frame. And under no circumstances use “flashy” colors or other similar techniques to attract attention. This will only distract site visitors from the main content.
- Don’t overdo it with animation. Animation is used to learn the nuances of email processing draw more attention to the subscription form and other components of the site. But don’t overdo it. Add animation that moves 2-3 times and stops. Otherwise, your desire to show originality will look like a glitch.
- Direct the eye to the subscription form. Use arrows, images, or dotted lines. Think about how to organically fit the subscription form into the overall design of the site and at the same time direct the eye to it using the methods described above.
And one more thing…
- Conduct A/B testing. Compare different opt-in form variations and opt-in page examples and observe the results. This way, you can identify the best version and keep it for further use.
- Add a lead magnet. Offer a reward for subscribing to your newsletter in the form of exclusive content or a discount promo code. Subscribers will be happy to agree to a great offer, and you will expand your mailing list. For example, during the coronavirus quarantine, lead magnets with anti-crisis tips became popular.
- Use Double Opt-in — subscription with confirmation. Eliminate the human factor when subscribing to a newsletter. Set up the process so that the user receives an email with confirmation. This way you will make sure that the email address is valid and the user is real.
Conclusion
Your next step is to review your inbox. What newsletters are you subscribed to? Do you remember what prompted you to sign up in the first place? Analyze what works, what doesn’t, what you offer, and find a unique way to visualize that concept. With a little time and effort, you can transform your subscription form from boring to flashy to attract american samoa business directory subscribers and build great relationships with them. Now you know how to create a subscription form layout that works for you. And to make sure your collected contacts don’t just sit there, send them a newsletter quickly using special software.