Mobile apps are a popular way to conduct iraq telegram data basic marketing communications with customers? but their development is quite expensive and often time-consuming. That’s why an alternative appeared in the form of PWA technology? which Microsoft began developing in 2000. Progressive Web App displays the company’s website data in the familiar interface of a mobile app? so users will not notice the difference.
The technology was talked about again in 2015? when Google began to support the components needed to create PWA. There are opinions that in the future? web applications will replace classic ones. Today? the hybrid format of a website and a familiar app is already used to speed up development and reduce its cost.
Learn more about PWAs? the pros and cons of such applications? as well as the specifics of their creation.
What are PWA apps
Progressive Web App (PWA) is an adaptation of a company’s website to a mobile device in the form of an application. Visually? it is the same icon and familiar interface? but the operating principle is different.
PWA applications replicate the functionality how to manage different units of a hotel chain of a mobile application. Web pages are hosted on a domain and opened on devices via browsers. Progressive web applications can be called advanced versions of a website that adapt to the user’s device. At the same time? special development for Android and IOS is not required.
Web applications work autonomously if necessary? send push notifications to clients? which is important for constant communication between the brand and the audience. They are usually installed through the company’s website? but catalogs with Progressive Web Apps have already appeared: appsco.pe ? storepwa.ru ? findpwa.com and others.
Catalogs with PWA applications
Web applications speed up interaction with users? create competitive advantages for the brand? promote its products and services through PWA Push notifications. Therefore? the technology is used by various businesses? especially those where customers make purchases and order services regularly: stores? beauty salons? cleaning? car dealerships? restaurants? food delivery? media? and so on. PWA technology “saves” companies during mass blocking of Russian applications in official stores.
Pros and Cons of PWA Apps
Pros
- A progressive web application is almost no different from a mobile application for the user ? while its development is several times cheaper.
- Making a PWA version of a site is much faster . There are even constructors for creating. For example? Microsoft claims that a progressive version of a site can be assembled during a lunch break using the PWABuilder tool.
- The ability to install from a website? not from a special catalog . So the PWA application does not need to be adjusted to the store requirements? wait for approval and fear the risk of deletion.
- Increasing user loyalty and engagement in brand content? which leads to increased sales and average check . Reminding customers of brand promotions and news occurs through PWA notifications – familiar Push notifications that inform about brand promotions without running ads.
- Application indexing by search engines . Since PWA is like an advanced version of the site? SEO optimization rules work for it. This feature provides additional traffic.
- Automatic updates and smaller size (no more than 3 megabytes) than a mobile application . The user will not have to take up extra memory on the device.
- Faster speed compared to the website and the ability to switch to offline mode (but with limitations).
Cons
- PWA applications do not have full access to the hardware capabilities of the devices they are installed on? and ao lists cannot use all technologies. For example? for iOS? you cannot use Face ID and Bluetooth. Apple is very slow in adapting to web applications? so there is a problem with sending Push on their devices.
- Browser dependency . There may be limitations due to the use of outdated versions of operating systems where updates cannot be installed. Also? browsers themselves do not always provide full functionality of web applications.
- High battery consumption . PWAs are coded in JavaScript? a programming language that uses a lot of system resources? unlike native languages (Java? Swift? and others).
- Less virality . Users are used to downloading applications from the App Store (IOS) and Google Play (Android)? rather than searching for them on the brand’s website. When creating only a PWA version? you will have to invest in a marketing campaign for promotion. Or still go through the moderation of application catalogs? which is not always simple and fast.