According to statistics, 20-40% of webinar japan telegram data participants become qualified leads — potential brand clients. Online events have long been working for marketing: they expand the audience, attract new buyers. Through webinars, they not only train users, but also build marketing communications.
Online events have their advantages over offline meetings – their accessibility, relatively small investment and the ability to reach thousands of people. Conducting an online meeting does not require special technical skills, but preparation with a clear action plan is important.
In this article, we will tell you what webinars are and what types there are, about the advantages of this format. You will learn how to hold an online meeting and which platform to choose.
What is a webinar?
A webinar is an online event that is held in real time. Speakers speak to an audience in a special window on the screen. A presentation is shown or a screen is shared at the same time. The other participants communicate in the chat: they ask questions to the presenter or react to his words. Less often, webinar listeners are given access to the broadcast.
Online webinars are used for this also brings with it several other obstacles training, promoting their products and business meetings. For marketers, this format is an opportunity to collect contacts of potential clients, build trusting relationships with the audience and share important information. Video webinars reach from several dozen to several thousand people.
What types of webinars are there?
Conducting webinars is classified by objectives, openness or closedness, the format of communication between the speaker and the audience, and by price.
Benefits of Webinars
Reach a larger audience than offline . For face-to-face events, participants spend time and money to travel to the desired location. An online meeting covers a wide geography – a person anywhere in the world simply receives a link to the webinar at the appointed time.
Convenience and simplicity . To participate in an online event, all you need is a smartphone or computer and headphones. Usually, there is no need to install additional software, because the webinar platform works in the browser. The participant of the online meeting remains at home and can listen to the speaker in parallel with other things.
Interactivity . Webinars make it easy to work with a group through questions, quizzes, surveys, and even organize games and work in pairs. An educational webinar is just as effective as a face-to-face meeting.
Increasing the potential customer base . When ao lists registering, the following data is usually requested: email and phone number. The user receives a confirmation email with a link to the meeting or a notification in messengers . The contact will remain with the company even if the person did not attend the online event, but automatically gave consent to receive email newsletters.
Promotion of products and services . A webinar is a visual tool for presenting a digital platform, training programs, personal consultations, etc. The question-and-answer format increases the chances of a sale, because the audience’s objections are immediately removed, and trust increases.