This is a question that haunts many sales professionals. It is not for lack of alternatives that you will stop contacting the customer, prospect, etc. After all, there are hundreds of ways to talk to a person anywhere in the world. Whether by phone call, email, WhatsApp or countless other forms of contact.
But what is the best way to contact your customer?
It is very important that you map out which of these methods is the most effective, which method converts best into sales with your customers.
Depending on your product or service or the way your offer is presented to your customer, a phone call may not be the most effective way.
There are thousands of ways to contact a prospect. There are so many ways to contact them that it can be hard to know which is the most efficient and which you should use on a daily basis.
Today, productivity is the buzzword, your customer doesn’t want to waste time, nor do you, so knowing how, when and where to approach the customer is very important to be successful in sales.
I’m going to talk a little about the 3 most efficient ways to start a relationship with your customer. The 3 ways that result most in opening deals and, of course, closing sales.
I can already tell you that you shouldn’t have any prejudices about the forms of contact that really work.
1st – Prospecting by email
Anyone who says that get on board digital transformation clients via email doesn’t work is wrong. Nowadays, it’s easier for someone not to have WhatsApp than not to have at least an email address.
Advantages:
1 – It is possible to reach a large number of people in a short time
2 – Once sent, the email can bring results even after many months
3 – It is possible to the best digital marketing for better engagement in detail the results and opening rates, delivery, quantity, etc. The more information, the more assertive your actions will be.
Disadvantages:
1 – Your client probably receives dozens or hundreds of messages every day. Many of them are spam. Depending on how and when you send them, they will be discarded.
2 – The subject of the email represents 80% of the result. If the subject is bad it doesn’t matter how good the content is. You need to put a lot of effort into the headline.
3 – Spam – Your email may not be delivered to the recipient.
For segments in which companies have better online positioning, are digitalized and naturally adept at new technologies, email will work very well.
Companies with old-fashioned thinking and little digitalization, such as the small grocery store or the corner store that doesn’t even have an inventory management system, will hardly find prospecting via email to work in this case.
Read the Article: How to Start Prospecting for Clients
2nd Telephone Prospecting
People are calling each asb directory less and less. Which is positive for us salespeople. It means that the phones are almost always available.