The speed of content consumption supports the video format ? which is easy to watch on the go with a phone in your hands. All major brazil phone number data social media platforms have separate feeds with vertical videos: Youtube Shorts? VK Clips? Reels on Instagram*? and also on Zen. Telegram has launched stories? where you can post a short video.
Marketers and influencers have mastered this format for advertising. For example? a product from Leroy Merlin is advertised natively on VKontakte. And the online cinema START posts fragments of its TV series to attract users to the platform.
In the future?
brands will continue to adapt their what results does the student want to achieve content to short videos. Today? videos already provide product reviews? tell stories? and educate users. Large YouTube bloggers promote their long horizontal videos through short Shorts.
Storytelling is gaining momentum – telling stories through videos. It is a way to interest and engage the audience? and also to advertise your product.
One example is the mini-series “Anonymous Fraudsters” in vertical format from Tinkoff Bank. These are humorous stories that promote the service “We will protect or return money.”
Long videos will also remain a tool for digital promotion. Billions of hours of YouTube video views prove that the familiar horizontal format is not going anywhere.
Resume
In 2024? digital marketing will become human-centric: brands will change their focus on building trust and will start paying more attention to customer experience. Personalization will reach a new level of development. There will be increased attention to the security of personal information that customers share with brands.
The backbone of digital marketing united states business directory remains AI? AR? VR technologies? neural networks and machine learning? which are needed to create content and process data.
Influencers are not giving up their positions. Bloggers with a small audience will become more attractive to advertisers.
Vertical videos continue to gain popularity as easy-to-consume content? but long videos will also remain popular. Brands will continue to launch interactive advertising campaigns to engage users and actively advertise on marketplaces.
*product of Meta? a company recognized as an extremist organization in Russia
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