And that, dear reader, is exactly what is wrong with the Dutch perception of the Facebook phenomenon: we still see it as phone number library a marketing tool, as a ‘channel to get our message across’. The conference had not campaigned on Facebook, and so that may have been the reason for not including this channel in the survey. The fact that Facebook is actually a listening medium where we people decide for ourselves what they want to talk about, we seem to have forgotten. But more about that later.
screen TFC
Secretly a summary
Of course, there was a lot of buzz before the conference. And of course, I met the same people I always meet the good news is that this investment will soon pay at these kinds of conferences, namely: you and your colleagues. We like it, we shake hands, and we drink a cup of weak coffee together while we tell each other that we really liked that one speaker, and that other one we didn’t like at all.
So we all agreed that Joris He gave us a look behind the scenes of their online device and showed us that it is china numbers wise to stick to a limited number of storylines, and to produce your content around that as well as possible. Not wanting to do everything, always going a step further in the touchpoints where you approach your target groups, and above all, listening a lot!
This was also the story of
Floris Regouin from Samsung. His story contained similar insights: reason from the passion that exists within your company for the product, but also from the passions that your fans have: aim for engagement, for dialogue, and above all, listen a lot!