The most important thing is that time per month bi implementation should not be an end in itself: a business analysis platform. Like any other software. Should be implemented in order to solve certain business germany phone number list problems. First. It is necessary to determine the pool of the most pressing problems that a bi system will solve: for example. Optimizing product range matrices. Reducing inventory. Tracking the effectiveness of marketing campaigns. Next. It is necessary to understand how much bi implementation will help improve the situation. To do this. You should determine the current indicators and the desired result. That is. A measurable improvement after implementing new technologies.
This is where the main difficulty lies.
Most companies are unable to evaluate the effectiveness of a specific task at the moment – for example. The effectiveness of a marketing campaign. On the one hand. This is not the most difficult task: you just need to take the sales figures for the product. According to which the marketing campaign is carried out. Before and during its implementation. Subtract the costs of its implementation and get the performance indicators.
If. For example. The equation includes indicators of reimbursement of campaign costs by the manufacturer. Assessment core components of digital marketing of sales of complementary products during the campaign. The impact of sales growth of the product. For which the marketing campaign is taking place. On the decline in sales of substitute products. As well as the labor costs of marketing specialists and many other factors. A large number of nuances arise. Which are impossible or very difficult to resolve using regular reports.
How can a bi system help solve this problem and what will it yield?
More accurately assess the response to a marketing campaign — but by how many times? Reduce labor costs for assessment — but how much time does assessment take from employees now? Alas. Often antigua and barbuda business directory there is no initial data or obtaining it is very labor-intensive. And the accuracy is questionable. In this case. You can rely on the experience of colleagues who have already implemented similar solutions. Or rely on expert assessment. For example: “Implementation of a bi system should provide a more.