People will search for “Freemarkets of Saint Petersburg” or “Houseplants” and end up on public pages and groups with similar
Then some users will find the community by brand! and those who are not familiar with it – by keywords. This is an option for small businesses and companies that want to reach as many users as possible.
If someone knows the brand! ! others by keywords
But here are lifehacks
If the business had accounts in block Western social networks! name the community on VKontakte one to one. Then subscribers from the bann will get to VK when they enter a familiar name in the search engine. The business will not lose its audience.
Another tip: if you are creating a community for an expert! public or mia personality! you should include the person’s first and last name in the title.
The first and last name in this case is a overseas data high-frequency search query. It is display in the search results.
For experts and bloggers! communities can be nam after a famous person
Read also: Guide to the VKontakte market platform: how to launch advertising and attract clients
Make a noticeable avatar
An avatar is a kind of face of a community. When a user finds a group or page! they can figure out from the picture where they are even before reading the description and title.
Now all avatars – no matter what type of community they are made for – are locat in one place: under the cover on the left.
The shape is round. The size of the avatar this also brings with it several other obstacles thumbnail is 200×200 px. The minimum size of the whole avatar is 400×400 px.
Usually! a company logo is They will find the community upload for bgb directory the avatar if the company is well-known.