Then there was Thijs van ‘t Hof , from the ANWB, who said one very important sentence that went largely unnotic: email data “I am not responsible for social mia, I am responsible for the implementation of social mia.” Think about it for a moment: shouldn’t we as online marketers be working hardest to make online marketers rundant? After all, there are no offline marketers, or paper marketers. And Thijs also said: don’t think in terms of money but in terms of customer value, make people enthusiastic and therefore, you guess it: listen a lot!
Fortunately, there are already plans for the next conference
I could go on and on, but it should be clear: we have really come a long way with Facebook than two years ago, when we were all talking about collecting likes and fans. During The Facebook Conference, terms like ‘Lifetime Value’ and ‘Always on’ were us, and that indicates a truly changing insight into the mium: it is not a place where you put something down and then just wait. It is a place where you are continuously busy placing the right content in the right context for each individual and convincing them with it. How that should be measur, assess and improv, we have not yet figur out. Fortunately, there are already plans for the next There are no
Facebook conference
Big listening
But then there’s the matter of listening. Everyone agre that we ne to “listen well.” And yet, almost china numbers every success story at The Facebook Conference was about posting creative content, and how to make sure it gets shar as much as possible. Where were the listening successes? Where was the name of the controlling authority entrepreneur who answers questions on Facebook for 18 hours a day and built a successful business because of it? Where is the lady who gave free advice on Twitter for a year and a half, until she could start charging for it?