While experts argue about the effectiveness of new SEO tools, and PR managers are . The Perfect Outreach racing for clients, a new tool has appeared on the horizon of crowd marketing – outreach. And the experts of the office 365 database Zenlink service will tell you about the intricacies of its use. What is it? Outreach is a way to create valuable backlinks leading to your site. It is based on a simple agreement with the resource owner on the placement of banner advertising and brand mentions. You may ask: “What is the value?”
Outreach allows you to create backlinks to attract new audiences from search results;
Improves product visibility and brand recognition, which cements ranking metrics in the search sequence;
link mass is built and high-quality traffic is directed, which increases the site’s traffic.
And what is most important is that this is a completely ethical “white” method, which Google algorithms always greet with a smile of praise. Now let’s talk about the main thing.
How to negotiate with owners and bloggers about placing links?
You have found trusted sites and blogs to place your ads on. You have checked the subject matter and completed the identification. The conclusion is simple – this is where you can catch your audience. Link building requires only one simple step – to come to an agreement with the site owner. And here it begins. The only tool for leverage in digital marketing for better analytics communicating with the resource owner is an email . How to compose it correctly? It is enough to make one or two classic mistakes and your letter will be closed without a response. What points should be taken into account? We will talk about this further using the example of typical mistakes.
Major Mistakes in Writing an Outreach Letter
No subject line
The introduction to your offer starts with the subject line. Ignore its composition and interest in your letter will drop to 0. The main task here is to interest the reader and offer him value. How to do it?
Be brief and to the point. It is important to add an element of recognition so that the resource owner understands: “This is a specific offer, not another spam advertisement .”
Examples:
“Proposal from NAME for joint cooperation on the site”
“We offer to place backlinks on your terms”
“Additional income from the site “NAME”
Important: Try to avoid creative ideas and fax database provocative topics that encourage opening the letter. If you are going to buy advertising space, write it that way. Briefly and to the point. And don’t forget to indicate the price. This figure will work better than any words.