Technologies for Marketing Machine learning? AR? VR? artificial intelligence? neural networks appear in the news from the world of marketing every day. These are new tools that write text? create designs? generate images and videos.
Machine learning tools predict belgium phone number data trends and customer behavior? AI processes customer information and identifies patterns. Technology integration is unstoppable? so marketing automation will remain relevant in 2024. For example? the AI technology market for marketers will reach $145 billion by 2032 .
Chatbots will become smarter and will be able to conduct more effective dialogues in real time. This will speed up the resolution of customer issues and increase loyalty.
Voice search will become more sophisticated ? which will also change the approach to SEO optimization. Brands will have to add long keywords and even whole phrases to their content that repeat real speech.
Another trend for next year is CGI advertising? in which realistic giant brand products appear on video from the real world using computer graphics.
For example? in the Jacquemus brand advertisement? instead of a tram? a bag is driving through the streets of Paris.
Technologies for Marketing Data security
In 2023 alone? more than a dozen they can be open! meaning anyone can join data leaks from large companies’ databases occurred in Russia. This situation reduces user trust. In 2024? threats to personal information will increase ? so secure data storage should become a priority for companies.
If just a few years ago? brand statements about the safety of customer data did not often appear in advertising promises? today it is becoming an important element of promotion.
The trend is also linked to changing data collection policies ( GDPR ? CCPA ). Third-party information from browsers and other sources is harder to obtain. Therefore? brands are focusing on first-order data that they collect from customers.
Technologies for Marketing Diversity
The world continues to see a trend united states business directory towards diversity — recognition of people of different genders? ages? nationalities and health conditions? and the absence of discrimination. The trend can be seen in brand content. Photos feature not only models with ideal figures and faces? but also ordinary people we meet every day. The trend is especially relevant for the female audience? where strict beauty standards have always existed: slimness? youth? smooth skin.
Diversity will continue to evolve and expand its audience of brands that are willing to embrace diversity in their advertising.
So? the Victoria Secret account? famous for its flawless “angel” models? now features girls who are not at all model sizes. And the jewelry brand Viva la Vika publishes the hand of an older woman to show one of its jewelry pieces and its focus on an audience of different ages.