These articles do not have to be very long
You assume that you have to do the latest and greatest to get your customers’ attention. In other words, you […]
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marketing basics
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Learning from the steps you take
Organizational speed means that as an organization you have to be fast and agile. But it does not mean that
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The final and most compelling
In a rapidly changing environment, organizations ne to learn at lightning spe. This can be done by working in
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Work with small autonomous teams: maximum 2 pizzas
To build new innovative features, Amazon works according to the ‘two pizza rule’: teams are no larger than five to
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Speed can prepare you
The ne for high-spe innovation has now spread to all sectors. Higher demands are being plac everywhere on the
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Offline shopping can lead to extreme performances.
Within e-commerce, there is fierce competition for the fastest delivery times. A few years ago, delivery times of two
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Organizational speed is the ability
Fast organizations are more successful than slow ones, especially in the current digital age. Higher demands are being made on
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Unwritten election law 3: tap into issues of the population
Do politicians tap into what the population is experiencing? To do this, we looked at the topics that citizens –
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The rule does not just apply
In these weeks, SP , PvdA and D66 attracted the most attention online. Remarkably enough, the peaks are only the
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Offline activities-online attention
With social media, political parties have a new trump card in their hands to find and retain voters. How
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Digital is not a replacement for traditional media use
Despite the enormous increase in use, digital mia are not necessarily replacing traditional platforms. Two-thirds of affluent respondents read the
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More than a quarter of respondents are ‘3-screen users’
The target group ‘3-screen user’ has been defined among the respondents. These are the aflluent who increasingly use both