Capture leads with SEO, nurture with PPC
With remarketing in Google Ads! you can target organic visitors to deliver messages after they leave your website. You can […]
Digital Marketing
Lead Generation
Digital Marketing
Manage consent across Google Analytics & Google Ads
Consent Mode makes it easy to manage consent across Google Analytics, Google Ads and other Google products. Here’s a quick
Digital Marketing
5 great examples of travel content marketing
In this article, we look at some of the best travel content marketing campaigns over the past couple of years, showing
Digital Marketing
Delta UGC customer reviews
A year after VisitScotland’s campaign, easyJet launched an integrated brand campaign targeting holidaymakers ahead of the spring and summer season.
Digital Marketing
How 10 years of Google Penguin has changed the SEO industry
Google’s first Penguin algorithm update rolled out on 24 April! 2012! shaking up the entire SEO industry. This month!
Digital Marketing
How has Penguin changed over the years?
Penguin underwent 10 official updates before being implemented into Google’s core algorithm in 2017. So, the algorithm has evolved plenty
Digital Marketing
Fill in the data gaps of unconsented users
Privacy regulations and the move away from third-party cookies centre around the use of data that can be used
Digital Marketing
SendPulse Like Email Octopus
SendPulse ‘s free plan stands out for its automation features . While it has some limitations compar to its paid
Digital Marketing
Evaluate the available budget
Considering your available budget is also a crucial consideration. First and foremost, it’s not a good idea to choose an
Digital Marketing
Not only because you’re paying for
Not cleaning your contact database. You probably know (from having done it) that many people delete promotional emails without opening
Digital Marketing
Best email marketing tools: closing in 9
Let’s review the best email marketing apps. They offer features that suit different types of businesses (large, small, international, etc.)
Digital Marketing
What are email marketing
Are you looking to boost your digital marketing campaigns and achieve better results? Knowing the best email marketing tools is