This article was written in April 2023, but a lot has changed since then (mostly due to AI), so I decided to update it to give you the most up-to-date information on blogging.
Want to write a blog but don’t know where to start? Certainly not with a blank text editor page with a discouraging blinking cursor. Do you know why? Because writing is just one element of a content marketing strategy, which is creating content that is supposed to bring a specific effect. I’m about to show you what you need to do before you even write your first sentence.
Before you sit down to write, you need to think about a few things. It sounds trivial, but without it, you’ll put work and time into something that will get you nowhere.
How to start blogging?
Answer the following questions:
Why do you need a blog?
I know, I know, you dream of 8 examples of christmas marketing campaigns customers to your website. But why?
- Want to educate your audience, show yourself as an expert , and build trust with your customers? Start writing how-to articles. Explain how to do something step by step. If you don’t know how to write such an article, check out Blog Box , you can download one article template for free.
Or maybe you want to write a blog to provide
Information about your the power of digital marketing for better click-through rates because you’re tired of answering the same questions over and over again? Here, texts about how cooperation looks like, the product creation process, instructions on how to place an order, etc. will come in handy.
Are you interested in collecting email addresses (leads)? Here you will write articles that will lead the reader to download your gift (lead magnet or freebie) in exchange for signing up for your newsletter.
Who are you writing to?
Once you know who you want to sg number to your website, it will be easier to choose topics. So, from the very beginning, define the audience for your texts.
If you think you can write to everyone, I have to disabuse you of this. Does everyone buy your products? I bet it’s a specific group of people.