Are you wondering what you will gain by starting a blog? Is it worth running one and is it worth it? I suggest asking yourself another question: “What will I lose by not running a company blog?” After all, the competition is not sleeping and is already fighting for the best positions in the search engine with its content.
Contents
- What is a company blog?
- How does blogging work?
- Is there any evidence that it works?
- What will you gain from blogging?
- You increase the visibility of your company on the Internet
- You share information about the company
- You build relationships with potential customers
- You turn your website traffic into real people
- You’re the expert, time to show it!
- You build domain authority
- The blog works for you 24/7
- You have more content for social media
- Security of your content
What is a company blog?
Blog, knowledge base, guides – call it what you want – this is a place on the website where you share knowledge with readers, i.e. your use email marketing to convert leads into customers customers, through articles.
You share knowledge for free, you devote your time, you don’t sell (directly) products on the blog. Can blogging help you run a small business?
How does blogging work?
From the Internet user’s perspective
Think about where your search engine takes you when you want to learn more create a keyword-based strategy for better email solving a problem? For example, you want your child to go through a smooth transition to kindergarten, or you want to take better pictures of your dog, or… (insert any problem).
When you have a question, Google directs you to some blog post where someone has already answered it. That’s how SEO works .
From the business side
Now look at the other side. You write a blog. In your articles, you answer questions that may pop into the mind of an Internet user. Someone sg number doesn’t know you or your company, someone you wouldn’t reach in any other way, comes across your post.