Many people believe that it is not necessary to worry about how to unsubscribe from a mailing list on the phone. Reasons Why You moreover, it is widely believed that the more people receive SMS, the better. It does not matter gambling data russia whether they like it or not. It is better not to do this. Here are some arguments in favor of setting up an unsubscribe:
Quantity does not mean quality
People who are not interested in the offer may have mistakenly subscribed to your mailing list. This happens often. For example, a person did not read or misunderstood the terms and conditions described on the registration form and entered their phone number. Such subscribers will not bring you any benefit. You will waste your budget on an audience that is only irritated by your notifications and intrusive news. This spoils the brand’s reputation. Allow the audience to unsubscribe from the SMS mailing list. Help turn off advertising SMS by adding an unsubscribe link at the end of the message.
You can’t force someone to be nice
Even if a person has already used your services, but then decided to stop (for example, he went to competitors or he no longer needs such offers, or he is simply tired of receiving your mailing list), then no how an influencer can help a business messages will make him come back. Do not force users to spend hours googling how to disable SMS mailing. In this case, you should simply find out the reasons for unsubscribing. They may be useful to you in the future – for further development of the product. But you should not keep such a client. Give the freedom to refuse SMS mailing, because otherwise the subscriber will decide: this is a spam mailing to the phone, and will complain about you as a spammer. No one is interested in receiving irrelevant information and wasting time deleting messages when a spam SMS arrives.
Legislative norms
According to the Federal Law “On Advertising”, it is allowed to send SMS only to those who agree to it. Otherwise, you face fines for spam:
2 to 2.5 thousand rubles, if you are an individual;
From 4 to 20 thousand if you are an official;
From 100 to 500 thousand if you are a legal entity.
And mailings on some specific topics, if the rules are violated, threaten even greater losses. If you send out advertisements for medicines and dietary supplements without the recipient’s china leads consent, you can lose up to 500 thousand rubles, tobacco and smoking mixtures – up to 600 thousand rubles, and for messages about loans and microloans you can face a fine of up to 800 thousand rubles.