Shopping online is no longer a fad, but rather a necessity. Popular Products in potential buyers often do not have time for full-fledged shopping, so most use the services of online stores. Google vnpay database experts calculated: more than 87% of buyers search for information before entering the store, 79% during and only 35% after visiting the store. Most often, they pay attention to:
the price of goods and services;
availability in stock;
contact details and opening hours;
how to get there;
discounts and special offers.
In order not to lose a client, it is worth taking these positions into account and posting the relevant information on the website.
Demand Research and Google Shopping Insights
The ability to measure the degree of interest in a product or service at the city, regional, and country level.
For example, you sell sunglasses and want to know in which region the offer is most relevant. After all, it makes more sense to promote a campaign where demand is higher. If you enter “Original sunglasses” into the search, Google Shopping will show you a special map. Areas shaded in dark colors indicate places where the product is most in demand, while light areas show that interest in original sunglasses in this region is weak.
Compare demand for a product in different locations during different shopping seasons.
With Shopping Insights, you to improve your email personalization efforts can track the popularity of products every month, compare the level of interest in winter and summer. For example, in the cold season, demand for sunglasses will noticeably decrease, while in the warm season, on the contrary, it will sharply increase.
Receive information about customers: where they are, what devices (mobile or desktop PCs).
It is no secret that most buyers find it more convenient to use mobile devices to search for products. But they do not always make purchases this way. It is important that your offer is at the top in the search engine. It is Google Shopping Insights that helps to take this point into account when promoting a shopping campaign.
Promoting a Product with Google Shopping Insights
Goal-Based Optimization. Down with Keywords
The success of your Google campaign depends on correctly defining the goals of your products and services. What does this mean? When a buyer enters a query into a search engine, the system automatically matches it with information about the product. It is the descriptions that decide when your offers will appear on the search results aero leads page. It should be noted that the service does not have such a concept as “keywords”. Instead, you specify the product categories for the promotion of which you are willing to pay more. To do this, you need to divide the products and services into categories and set up separate groups of advertising messages accordingly. Thus, the relevance of a sales offer is directly related, firstly, to a correctly composed description, and secondly, to the most accurate definition of the category.