Align sales and market
The key to generating leads through inside sales is not to limit this practice to the sales department alone. Marketing must also be involv in the entire process. Therefore! it is necessary for the two departments to come together and integrate their strategies! which can be done by:
email marketing campaigns! considering each stage of the sales process;
creating content according to
The lead’s stage in the sales funnel
2. Configure CRM to differentiate Inbound and Outbound leads
One of the great advantages of having a CRM in the company is that it can be customiz! according to the sales process! including differentiating the characteristics of each type of lead! considering its origin through external or internal sales.
In this case! it is important for sales representatives to know the origin of each contact. Customers who come from inbound practices require immiate attention (since they may give up on the purchase within a few minutes if they are not convinc by the company)! while outbound customers do not require such spe.
Personaliz contact
Regardless of the origin of the leads! it is essential that the first contact with email data them is made! which must come from the sales team.
In those generat by internal sales! the approach with the customer can be done via email! electronic messages! contact through social networks! among others. The important thing is that this contact must be personaliz! with the offer of materials that may be of interest to the person.
For those originating from external
Sales! the practice can combine the previous one! in order to humanize the experience with the customer! in order to guide them through the sales funnel! so that they can make the purchase decision. In this case! it is important for the salesperson to act as an advisor! without being too incisive.
In addition! sales teams ne to stay up to date speed can prepare you with busines s practices and methods. This way! they antigua and barbuda business directory can get to know their audience better and support them throughout their purchasing journey! whether Participation in the company’ inbound or outbound sales.