Fast organizations are more successful than slow ones, especially in the current digital age. Higher demands are being made on all fronts: responding to Twitter within 30 minutes, delivery times of one hour or the launch of a new e-commerce platform in six months. In 2014, improving organizational speed, or speed commerce, is high on the agenda in many companies. What can you learn as an entrepreneur from fast organizations?
The value of speed
A of an organization to respond quickly to changes, seize opportunities, adopt new technologies accurate mobile phone number list, make fast accurate decisions and learn quickly. In a highly competitive environment with rapidly changing market conditions, it is one of the most important characteristics of an organization to survive. Speed is rewarded by customers with higher margins, more attention and a larger market share. Moreover, if organizational speed is embedded in the capillaries of the organization, it provides a defensible competitive advantage.
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Tweet from Oreo during the Super Bowl.
Organizational speed in 2014
The perception of speed changes over time. What was fast in the previous century is now experienced clean email as excruciatingly slow. A newspaper advertisement that originally linked to a recent event generated a lot of media attention a few years ago. In the age of social media, a response time of 24 the benefits of rfid inventory control hours is simply too slow to be noticed.Organizational speed
Cookie maker Oreo showed how fast it can be done earlier this year. When the lights went out during the Super Bowl , the company responded within minutes with a witty tweet: “Power out? No problem. You can still dunk in the dark.” The joke, which refers to the American habit of dunking their cookie in milk, earned Oreo more than 15,000 retweets and a lot of positive free publicity. Whoever makes a funny joke first gets the most attention.