SEO , or natural referencing , is one of the most powerful marketing levers because SEO actions have consequences in terms of traffic and conversions over the long term. If Internet users are looking for what your site offers (content, services, etc.), optimizing its natural referencing is a must !
In addition, SEO is a relatively inexpensive lever because there is no media purchase, unlike advertising campaigns on social networks for example. SEO actions also often have a positive impact on the performance of other levers, particularly SEA. Multiple synergies exist between these two levers.
To optimize your natural referencing , 5 steps are essential.
1. Position yourself on relevant and accessible keywords
Choosing the right keywords to position yourself on in natural referencing
The first step in your SEO optimization work is to determine the keywords for which you want to improve your SEO. This step is absolutely essential. Do not hesitate to devote time to it because your keywords will form the basis of your SEO strategy .
Here are some tips for finding the keywords on which you will position yourself:
Make a list of all the keywords that relate to your product or service
Put yourself in your target audience’s shoes. What search terms would they use to find your product/service/content?
Use Google Search Console and Semrush to find out which keywords your site is already ranking for, as well as the monthly search volumes for those keywords.
Use Google Adwords Keyword Planner to find new keyword ideas and get an idea of search volume and competition for certain keywords.
2. Implement a content strategy
Content (articles, product pages, category pages, news, etc.) is one of the main elements taken into account by search engines in the natural referencing of sites. However, be careful not to fall into the trap of writing only for them! Above all, you must write for the Internet users who visit your site and meet their expectations. It
is essential to keep in mind to provide quality content and in sufficient quantity to the visitors of your site (which includes search engine robots). Google having clearly mentioned that longer content was considered to be of better quality, show your expertise and dig into the different points of your content pages.
Implement an appropriate content strategy to improve your natural referencing
Finally, don’t forget to optimize your content for search engines by including your keywords in the following elements:
3. Make sure your site is technically SEO friendly
The technical part of SEO is just as important as the content part. It also helps improve the user experience on your site, making it smoother.
Here are some key things to consider when technically optimizing a site :
There are many steps to go through to grow a business. Advertising works as a advertising database very large medium in business. Potential customers can be reached through advertising. You may receive many forms of advertising from us. You can reach the customers through all those mediums.
4. Develop an internal and external netlinking strategy
Netlinking is an important element taken into account by search engines for the natural referencing of web pages.
Backlinks (links to your site) are important indicators for search engines. They allow them to know the popularity of web pages and their authority in a domain. Thus, the more links a page has pointing to it, the more important it will be in the eyes of Google, and the better your natural referencing will be. In addition, the quality of the links is essential. It is better Special File to have 10 backlinks from sites related to your subject than 100 from irrelevant sites. Backlinks with a quality profile (reputable sites, institutions, etc.) also count more in the eyes of search engines. Finally, the anchor texts of the links are also taken into account. The more varied and related they are to your content, the better. Developing an external netlinking strategy is therefore essential to the visibility of your site on search engines.
This consists of obtaining quality backlinks
pointing to your content through PR actions, guest articles, viral content, etc. It is also important to organize the content well within your site . This is your internal netlinking strategy . A good way to organize the internal mesh of your site relates to the agb directory semantic cocoon of the keywords on which you wish to position yourself. Laurent Bourrelly, founder of the concept, defined the semantic cocoon as “a pyramid of content stored in silos that are semantically coherent.” Your site must follow this structure so that search engines can easily understand it. To summarize, it is important to develop an external netlinking strategy aimed at obtaining quality backlinks pointing to your content and an internal netlinking strategy allowing an easy understanding of the structure of your site and the links between its different contents.
5. Monitor the evolution of your natural referencing
The results of SEO actions are observed over the long term. It is therefore essential to monitor the evolution of your SEO using tools such as SEMrush, Myposeo or Moz Pro. This way, you can monitor your positioning on keywords identified as strategic and measure the impact of your optimizations.
Want to go further? I recommend the book by Olivier Andrieu , a reference in the field of SEO! I find this book extremely enriching and comprehensive.