Data is the fuel of marketing and sales. Every day? 328 million terabytes of information are produced . In order for a business not to drown in mexico phone number data such a “flow” and to use information to its advantage? customer data platform is needed.
Depending on the company’s tasks? scale and processes? platforms are implemented: DMP? ESP? CRM? ERP? CDP. Each collects? stores and systematizes data.
In this article? we will look at what these abbreviations mean? which of them is a marketing automation system? where the mass mailing service is implemented?
Let’s figure out What is DMP
DMP (Data management platform) is a platform for collecting? This is important software for marketing.
The DMP system stores three types of data :
- First-party data is information that a the circle: über-google company collects directly from users and from its own resources: email? orders? website visits?
- Second-party data — data about user behavior on partner sources: websites? applications? social networks? and others.
- Third-party data is called third-party? Third-party data contains general information about the audience: behavior? purchases?
Personalization .
- Sufficient data about the client is an opportunity to present the product benefits that are important to him. Personalized offers increase the effectiveness of advertising and the chances of conversion. In DMP? personalization occurs for segments that are form on the basis of the collected information.
- Customer data management . For marketers? too much information does not equal success. A DMP data platform collects it correctly and organizes it to better understand your audience.
- Saving your marketing budget .
- Let’s figure out What is ESP
ESP (Email service provider) is a service for united states business directory sending emails for marketing and other communications with the client. the platform works for marketing automation : it manages the client base and sends letters.
The mailing service supports :
- email templates;
- sending letters to segments?
- collecting addresses and information about open rates? clicks? spam? etc.