cold and hot leads . But that is precisely the crux of the matter. In most cases, it is far too time-consuming to turn cold leads into hot ones. In addition, sales are then difficult to plan – and who.
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Lead Generation: FAQ What is a lead?
The term “lead” is a concept from the field of marketing and sales. Leads are potential customers who show interest in a company, for example by leaving their contact details. These contacts are very valuable to the company. In order not to lose the interested parties again, careful lead nurturing is necessary.
What does lead generation mean?
The goal of lead generation is to reach out analysis of user behavior and adjustment of keywords to potential customers and obtain their contact details. The lead generation process identifies interested parties and qualifies them for the sales funnel.
How does lead generation work?
Lead generation begins with defining the target group and creating buyer personas . The product is then actively promoted via various channels such as SEO, Google Ads, social media, email marketing or content marketing. Using lead scoring, it is then possible to evaluate the quality of the leads – in order to focus only on the leads that promise the greatest success.
What types of leads are there?
Leads can be divided into three categories: cold, warm and hot leads. Cold leads are people who do not yet know the company and its product, while warm leads have already expressed interest. Hot leads are qualified prospects who are ready to buy.
How do you qualify a lead?
A quick start can be to pick the “low hanging chine directory fruit,” that is, the leads who are already interested. This can be seen, for example, by the fact that they have already visited your website several times and viewed your pricing page. To further qualify a lead, it is important to gather additional information about their specific needs and purchase intentions. This can be done, for example, through targeted surveys, calls or personal messages. This way, you get a more complete picture of the potential customer.