Sales follow-up is when you contact a customer to continue a negotiation. It is the second, third, fourth time you contact your potential customer.
You make the first contact, by phone for example, all new contacts made thereafter will be considered follow ups.
Today we are going to show you everything you need to know about sales follow-up and how to get the best results from your follow-ups on each negotiation.
- What is Sales Follow Up?
- Why is Follow Up important?
- How to effectively follow up on sales with customers?
- Sales Follow Up by Email
- Sales follow up by phone
- Sales Follow Up Rate: How to Measure It?
1 – What is Sales Follow Up?
Follow Up means to follow up. Sales Follow Up is the monitoring that the rd summit 2019: insights powerful carries out throughout the negotiation and sales process.
What does follow up mean?
The meaning of “Doing a Follow Up” is the same as following up or making new contact with the potential client.
The greater the number of follow-ups performed, the greater the chances of a sale to a customer. 80% of customers buy only after the fifth contact with the salesperson.
Therefore, discarding a email content trends for 2022 in the first few attempts is actually a huge waste of money.
2 – Why is Follow Up important?
Unfortunately, it is easier to find salespeople who do not follow up correctly than those who do follow up correctly. There are countless excuses, whether it is lack of time or even that the customer did not have the ideal profile.
In these cases, the only certainty is that the company is failing to sell. There is no point in the salesperson getting upset about not meeting their target if the follow-up is not being carried out well.
Did you know that 80% of sales brokered by a salesperson or sales representative occur after the fifth contact with the customer? In other words, if you give up after the second or third contact, you are losing money. You will lose even more if you give up before even speaking to the customer.
Therefore, keep your sales follow-up up to date and well-structured with your team. This will undoubtedly help a lot with your sales results.
3 – How to effectively follow up with customers?
The best way to do effective b2b reviews follow-up without being annoying is to ask the customer.
Follow-up is the sequence of contacts you will make, right? So ask the customer how and when the next contact will be. In addition to this, you must always add value to each contact. What does your customer gain by talking to you again?
Will he be able to learn something about the market? Did you promise to present a proposal with more benefits? And so on.
4 – How to follow up on sales via email?
Following up via email is often necessary. There are situations where the customer prefers to speak via email rather than over the phone because it is quicker and more objective. So you need to be prepared for this.
Follow-up is to help the customer remember you and also to reactivate dormant negotiations. So you should have content and information options up your sleeve that can help with this task.