In this article we will discuss this question:
Is email dead for salespeople?
Those who need to sell every day cannot be passive.
You do have to act how to plan your return to face-to-face work during the pandemic and email continues to be one of the best actions in this regard, and here are 15 facts that prove that email works today:
- Consumer preference
- Smartphones
- Customer affirmation
- The subject of the email
- The time the email was sent
- Saturday
- 138% more sales
- Brazilians like to read emails
- 58% of people open email
- Email 40 times better than Social Media
- Absurd conversion rate
- Return on investment
- 77% of ROI comes from automated actions.
- Tuesday
- 72% of consumers prefer to receive email than Whatsapp
1 – Consumer preference
72% of consumers prefer to be contacted by email by companies.
Yes, the customer optimize your email for maximum keyword impact to receive an email rather than a phone call, rather than a WhatsApp message.
So, take a good look at whether your customers in your market also prefer to talk to you via email, and this is very important because it is the consumer who is saying it, so you shouldn’t be too concerned.
Source: Pew Internet
2 – Smartphones
Smartphones have increased the email open rate.
48% of people read emails through smartphones, cell phones.
So the cell phone served to bring people closer together. The use of email increased and did not decrease as many people imagine.
Source: CampaignMonitor
3 – Customer affirmation
50% of people say they read most of asb directory emails. So if you’re the type of person who thinks:
“Wow, everyone sends emails, every day there are X companies sending emails to my client.”
If you don’t send them, you’re falling behind the competition, so people are keen to read your emails, as long as they’re interesting, they’ll open them.
Source: Hubspot
4 – The subject of the email
People tend to open more emails when the subject line includes their name.
If you put a customer’s name in the subject line, the chances of them opening that email are much higher.