Although Halloween is not an official and belgium whatsapp number data sometimes even condemned holiday in Russia? it has not lost its popularity. Every year on October 31? thousands of people buy attributes of this day and dress up in costumes of evil spirits and other characters.
Like any holiday? Halloween is another reason for brands to revive their digital marketing and remind the audience about themselves? increase recognition and? of course? sales. We will tell you how not to go unnoticed and what to do on this “spooky” day of the calendar? we will give examples of marketing campaigns from brands for Halloween 2023.
Halloween Business Opportunities
Holidays are always a great time for business ideas because during such periods? buyers’ interest in a certain theme or certain types of products increases. Even if you don’t sell Halloween costumes and accessories? your marketing strategy can be adapted to the holiday.
Why run seasonal campaigns :
- Increase brand awareness . Halloween specially for social media advertising is a chance for a company to make a statement. Especially if you get creative and attract attention through holiday marketing.
- Attracting customers . An unconventional approach will make you more visible and expand your audience? among which will be new buyers of your products and services.
- Increased revenue . People wait for Halloween discounts to start to save money? but they can buy more and increase your average bill. And if you have personalization in marketing ? individual offers will definitely motivate you to buy more. Also? when you are preparing for the holiday? people are more willing to buy its attributes. If you sell Halloween-themed goods? you will definitely get a profit.
Halloween Digital Marketing Holiday Marketing Tools
During the holiday? brands should activate not only digital marketing? but also other areas. Let’s look at which tools are suitable for advertising campaigns during Halloween.
Temporary change of design of digital platforms
Change your social media account avatar for one or two weeks? add themed attributes to your website? or pop-up windows that highlight holiday offers.
Such elements will attract attention and interest united states business directory the audience? and also hint that they are in for a special promotion.
Halloween Digital Marketing Advertising campaigns
Connect all communication channels so that your customers know about the discounts? gifts and promotions that you have prepared for them in honor of Halloween.
What resources should you use :
- Email Marketing – Send your audience “really scary” emails with nice terms of purchase.
- Targeted advertising in social networks .
- Messenger marketing will work as an additional Internet mailing to the email channel or as a separate campaign.
- Push notifications are especially suitable for brands that have their own mobile applications.
- SMS mailings .
An alternative to promotional offers will be interactive games and competitions? which are also easy to promote through marketing tools.