Increasing subscriber When it comes to email marketing, engagement rate shows how actively subscribers interact with emails. Here you need to look at such metrics as open rate, click-through rate, conversions.
The key factor in customer australia email list engagement is personalization. AlfaStrakhovanie has never had problems with this.
As already noted, Altcraft Platform has been working in tandem with the company’s internal CDI system from the very beginning. All letters in the platform are collected based on data from this system. Let’s explain how it works.
CDI segments users into micro-segments for each contact point based on various parameters: current products, company requests, insurance cases, website payment stages, psychotype, etc. Based on this, personal links and data sets are formed, which are later transferred to the platform. The platform performs additional segmentation based on customer load and launches triggers. Thus, the client receives the best offer from more than 1 billion possible combinations. The CTR of such messages is 39% on average.
Increasing subscriber Increase user engagement
However, the company did not stop at personalized mailings. The next step was to increase the open rate of messages. Here, two different techniques were used: for transactional notifications and for promotional mailings.
Transactional messages contain important how to generate rapid growth in independent hotels information, so it is necessary to do everything to ensure that the client receives it. Cascade mailing became an obvious solution – and the AlfaStrakhovanie team set up the following scenario:
Example script in Altcraft Platform
The message is sent sequentially to different channels. If the recipient does not open the message in one channel, the platform sends the same message to another. In this case, the transition goes from the cheapest channel to the most expensive. If the message still does not reach the recipient, a Call Center specialist will contact him.
Thus, with the help of cascading mailing.
it was possible to achieve almost 100% message opening rate.
To increase the Open Rate of promotional ao lists mailings, marketers used a new ML module in Altcraft Platform — Best Send Time . Machine learning algorithms analyze the history of openings in mailings and select the day of the week and hour when the profile is most likely to read the message. Thus, each subscriber receives a letter at the optimal time for him.
As you can see, conservatism is not about AlfaStrakhovanie marketers. They are always ready to implement new technologies in their strategies, so their subscribers have been receiving AMP letters for a long time . The level of interaction with such a letter is much higher than with the regular HTML version.