One of the reasons the previous point is so important is .How to prevent that when your emails are received by people who are genuinely interested and engaged, they are more likely to have a positive attitude. This means they botim database will open, engage, interact, and possibly forward your emails. This positive
engagement is carefully monitored by email providers and helps improve your sender reputation. The higher your reputation, the more emails will land in the inbox rather than the spam folder. Anything you, as an email sender, can do to promote healthy, positive engagement with your email will go a long way toward getting your email into the inbox.
You Have a Bad IP Reputation
If you often find yourself wondering why my emails are going to spam, take a look at your IP address. Depending on your email sending setup, you may be able to send messages to a shared IP address. While this may be the best option for you for a number of reasons, sharing an IP address does
have its downsides. If the IP address you are the best digital marketing for better engagement sending to already has a negative reputation from previous or current senders with a bad reputation, you will have to deal with the consequences of your emails going to spam. While there is little you can do on your own to prevent this from
happening, working with a reputable email service provider can definitely help you get on the right track. Email service providers will do all the work necessary to ensure that their IP addresses (shared or dedicated) are in good condition and properly warmed up to ensure the best possible deliverability. If you send more than 100,000 emails per month, you may want to consider upgrading your inbox placement by using a dedicated IP address and removing the IP from spam databases.
No Unsubscribe Link
Often, customers complain: my emails are perceived as spam. But why, if I write wisely and only to subscribers? There is another important point. Having an easily visible and accessible unsubscribe link at the bottom of your email will increase your deliverability. At first glance, it may seem like it will do the opposite, but here is why the unsubscribe button is important: I understand, you want people on your lists to stay on your lists.
But the truth is, there will always be people who wanted to receive your emails at some point, but no longer want to because the information is no longer relevant to them. These people need to fax database have some easy way to opt out of your emails with an unsubscribe button. Otherwise, they are more
likely to mark you as spam, which lowers your sender reputation and ultimately affects your ability to reach your inbox. A large number of spam complaints in your email is one of the most destructive factors affecting deliverability.