How to Prepare Define the purpose of the webinar korea telegram data and its place inthe sales funnel . Determine what result you want to achieve: sell, educate, increase loyalty and trust, build an audience, collect contacts of potential clients, and so on.
Choose a topic and write a webinar script , also prepare a presentation and additional materials for sending to participants. Keep it logical and consistent and do not make the online event too long. The optimal time is 60-90 minutes.
- Greeting and warming up the audience: checking the connection, a few questions for the participants, indicating the sequence of topics.
- Lecture with useful content.
- Interactive block: the speaker asks participants questions on the topic (there may be several during the webinar).
- Selling your product in the context of the topic.
- Answers to questions from participants.
Decide where to hold webinars .
The format of the event depends on the capabilities of the platform. For example, some services have interactive surveys, while others only have a chat. At this stage, you may need a moderator who will monitor technical problems, help participants, send out materials, and so on.
Prepare technically : check how the advantages and disadvantages of external sales webinar platform works, pay for the required tariff (if the service is paid), test the headphones and microphone, the camera, etc. It is better to conduct a rehearsal of the event with the moderator.
Make a simple and clear registration form and set up reminders . Many applications for a free webinar are not a guarantee that all participants will join. Create reminder scenarios by email, SMS or send a message about the start of the event to messengers so that no one forgets about the meeting.
Conduct a broadcast and offer an offer to participants . Think about how to continue communicating with the audience after the webinar: send a special offer, materials, ask for feedback. Sometimes the organizers send out a mailing with a recording.
How to record a webinar: Many platforms have a built-in feature. Another option is to use third-party apps to record your screen and audio.
How to attract attention to a webinar
How to tell your audience about an online event:
Post information about the webinar on ao lists the brand’s social networks and with partners.
Publish news on the website.
Launch targeted and/or contextual advertising.
Buy placement of a post about the webinar (or repost) in public pages or from bloggers.
Send an email newsletter to your contact database or in messengers.
Tell the media about your webinar.
Webinar platforms: paid and free
Webinars have long been used in marketing and other areas, so there are plenty of paid and free services for online events on the market. Let’s talk about some of them.
Webinar Group
A set of services for webinars and online business meetings. The simplest free version allows you to hold an event for a group of up to 30 participants for 60 minutes. The service works in a browser, there is an auto-recording function and file sharing.