In an email newsletter, it is important not iran telegram data only to make a catchy subject line to attract attention, but also to finish the communication correctly. The signature in the mail is an element that builds trust in the brand, simplifies communication with customers and even promotes products and services. 62% of marketers use the final part of the email for marketing campaigns.
Therefore, creating a signature for a letter should be a thoughtful action. For this, special services – generators – are often chosen and general rules are taken into account. Let’s consider in the article how to set up a signature like in mail, make it personalized and effective.
Why do you need a signature in email?
An email signature is a must have for brand newsletters. This small detail becomes the “face” of the company and an important element for its reputation.
What are the benefits of a signature in a letter:
Personalization of messages . When a brand communicates not from an impersonal account, but identifies a specific manager in the letter, it inspires greater customer trust.
Increased recognition . A beautiful it is very important to have a defin strategy signature in the mail with the company logo, which the user sees often, is remembered. The person gets used to the brand and is more likely to recognize its products on other platforms: in online and offline stores.
Simplifying communication . Usually, the email signature includes possible contact information: email, phone. So the client always knows where to write to resolve their issue or leave feedback.
Promoting other communication channels . Email signature text is often supplemented with icons of other brand social networks that users can follow and subscribe to. This is a simple and free way to increase the number of audiences and develop omnichannel
Selling goods and services . Call-to-action buttons and advertising elements are added to the signature: banners with special offers, forms for signing up for consultations, and so on.
Email Signature: Elements
There are different options for ending a letter. Let’s consider the most complete signature in mail using the example of the company “Alpina”.
Signature in mail from the company “Alpina”
Here are the basic elements that should be included in any email:
- brand logo;
- contacts: telephone and email address for communication;
- link to unsubscribe from the newsletter;
- other social networks of the company.
Additional elements that are also important but not required:
- slogan and gratitude from the brand;
- physical address of the company;
- explanation of why the client received this letter (signed himself).
If the brand communicates on behalf ao lists of a specific manager or several people, the email signature is supplemented with the name, position, direct contacts (if acceptable), and a photo.
An example of a signature in a letter with a photo of the conference organizers
How to Make a Signature in Mail: Tips
A good email signature is brief but includes all the important information for the client. Here are some tips on creating one.
- Specify the methods of contacting the company or indicate that you can ask a question by return letter or in a special form on the website.
- Design your signature in the corporate style of your brand and consider the design of the rest of the letter. Fonts and colors should be harmonious, but still noticeable.
- Add images – an icon with the brand logo and a photo of the employee if the communication is on his or her behalf.
- Keep the text readable and simple to create a beautiful signature. Highlight the most important elements and fit the information into several lines (up to six).
- Provide links to other brand communication channels. It is better to do this visually in the form of recognizable clickable icons. It is worth adding a call to action here: “write to us”, “subscribe”, and so on.
- Add selling elements if necessary. Although the main information about offers and promotions will be in the letter itself, it is acceptable to include links to cases, a blog, lead magnets (materials, webinars from the company) in the signature. Use UTM tags to track performance.
- Supplement your caption with quotes or your brand slogan, but remember that moderation in content is important.