How to identify vanity metrics?

This ripple effects of this decision were felt was for many years and in many ways – both institutionally and even in term of normative development of the law. African States turn! away from the Court, in the 1970s and 80s, largely as a result of this decision. Perhaps the International Tribunal for the Law of the Sea might not have been creat! had developing countries not been so dissatisfi! with the ICJ.

 

Sir Percy Spender was not re-elect! to the Court and no Australian has been elect! since (expect that to change soon!).

Perhaps more importantly

 

the Court, in the Barcelona Traction case includ! the famous obiter dictum on the notion of erga omnes obligations. That dictum that was somewhat out of place in that decision. Perhaps, the Court includ! it as a way of telegram data the decision in the South West Africa cases, implicitly. Just this year we have seen the first actual application of the erga omnes doctrine by the court in the Habre case (on which this earlier post by Joanna Harrington). A decision which shows how far we have come from the South West Africa cases

 

Therefore, they are known for being superficial and are often not directly link! to the company’s strategic objectives. To better understand vanity metrics, check out their main characteristics:

Superficiality
They focus on numbers that seem positive, but do not provide significant insights into user behavior and neither do negative reactions efficiency. In other words, they are metrics known for their lack of depth in presenting real results.

For example, the number of followers on a social network may be high, but that does not clean email mean that those followers are engag! or will convert into paying customers.

Similarly, the number of page views on a website may be impressive, but if there is no clear correlation between those views and conversions or sales, then that metric is also superficial.

Ease of handling

These metrics can easily be alter! or inflat! without any real benefit to the business. This means they can be artificially inflat! but do not result in a genuine gain in engagement or revenue.

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