To better position your online store on search engines, it is advisable to regularly update an e-commerce blog that will create traffic and attract potential customers. But what type of content should you write? Where should you share it? We answer these questions right here with 6 tips for creating attractive content for your e-commerce blog.
Create content related to your theme
Identify the modes
Be creative and original
Optimize the content created
Share on the right social networks
Create content related to your theme
This may seem obvious, but the blog must be directly linked to your store . If you sell luxury clothing, write about the luxury and fashion world. If you offer jewelry that you make, explain in your blog how you work, what drives you and what the current trends are. The theme specific to your e-commerce site will always be broad enough to create numerous blog articles of 500 to 800 words on average.
Identify the modes
Within your theme, what are the most discussed current topics? What are the current fashions and trends? Following the news of your theme on social greece phone number library networks and news sites will allow you to identify the topics that everyone is talking about. Write articles whose topics will then be searched on search engines, give your opinion, debate. See this blog as a way to express your passion in connection with your online store .
Be creative and original
If the online store must be optimized to sell your products , your blog must reflect your personality. Avoid writing texts that are too conventional and formal and that will seem to have been copied from a competitor’s site. Instead, take the time to find the tone and form that will suit you best. The way you address your audience is just as important as the subject of your articles. Don’t hesitate to be creative and original , experiment. Here again, everything will depend on your theme, but also on your personality, which spontaneously.
Optimize the content created
Once an article is finished, it must be optimized for search engines . The first thing to check is the presence of short or long tail keywords. The subject job seekers phone numbers data of the article must be clearly identifiable thanks to these keywords. Take care to have a readable and clear editorial form , with H2 and H3 tags with relevant titles. Insert some images . Make sure that the text is shareable on social networks. Finally, take the tg data time to fill in the meta-data of the article, including the meta-description that will appear on search engines.
