Seasonal Marketing Campaign The main rule of seasonal marketing is to prepare mexico whatsapp number data in advance those same “sleighs in the summer and carts in the winter.” At the very least, start planning several months in advance so that you don’t rush through all the stages.
- Past seasonal advertising campaigns to take into account shortcomings and take best practices: techniques, tools, platforms. This is convenient and simple if you have a CDP platform where all data about clients and marketing projects is stored.
- Audiences that buy seasonal goods: understand age, problems, interests, etc. Consider the feedback that customers gave last season. For a complete picture, describe your buyer’s journey. For example, through the CJM (Customer journey map) tool .
- User search queries by months of demand in previous years.
Seasonal Marketing Campaign Set goals, select campaign dates and establish criteria for its evaluation .
that you are ready to provide. Offers should be attractive to the client and expected: people know about seasonal discounts and often wait for them.
Choose tools and formats for implementation . After analyzing past campaigns, you will have an idea of which communication dignity above all else channels work most effectively: email, messengers , push messages. A creative approach to advertising will set you apart from competitors. Perhaps it is worth launching not just a promotion, but a game, come up with special thematic content, change the design. Do not be afraid to implement new tools: dynamic elements in mailings, programmatic advertising. Test and choose the best options.
Launch a campaign and track the results . Keep your finger on the pulse to adjust your advertising in time.
Examples of seasonal brand campaigns
How to Create The most famous time for seasonal marketing is New Year. So the publishing house “MIF” prepared a campaign in the form of an advent calendar, where in each new window a new bonus appeared by date. The user clicked and received a present in his personal account.Promotion in the form of an advent calendar for the New Year from the publishing house “MIF”
Appliance stores always respect cn leads seasonality. That’s why Eldorado launched a sale on kitchen goods that were suitable for gifts forthe New Year.
New Year’s Sale from Eldorado
In spring, the excitement begins before March 8. Brands take advantage of such demand and launch special promotions, as did Citylink.
Special promotions for March 8 from the company “Citylink”
Traditionally, seasonal advertising campaigns appear in the summer. The summer cottage and construction season begins. People buy goods for outdoor recreation, picnics, and mosquito repellent. Pyaterochka stimulates such sales with additional bonuses for every 450 rubles in the check.