Managing a quality website is an essential part of any successful marketing campaign. And from time to time. How to Conduct a Website Audit – A Complete Checklist . sites need to be updated to keep them up to date with modern standards or to fix minor errors that arise when the webmaster makes changes.
A website audit can help you perform accurate mobile phone number list frequent reviews of your website to see what needs attention and what is working well. How to Conduct a Website Audit – A Complete Checklist . Conducting a website audit requires just a few steps.
1. Check your Google Analytics
You should be getting monthly site stats to see how your site is doing. But during a website audit, you’ll want to dig deeper into the construct at least three parts metrics and look for any trends or sudden changes in trends that might tell you there’s a problem with a page or a feature on that page. Here’s what to look for when checking Google Analytics:
- Ups and downs that may indicate seasonality or problems
- The best performing pages so you can develop more content like this
- Poorly performing landing pages that require optimization
- Pages that have no visits, which may indicate a problem
2. Check what Google indexes
Make sure Google only indexes one version of your site. Some websites end up indexing different versions of the same URL. For example, Google indexes both an http site and an https site. If you have set up your website correctly, it will not matter whether you enter your website address with an “S” or not, the same web address will appear in your address bar once you click the “Go” button.
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3. Make sure you don’t have pages with low-value content
The easiest way to do this process is to use an SEO tool like SEMRush. You want to check if you have duplicate content, low-quality content, thin content, or other poorly performing pages. Having these pages will lower the quality of your site overall, making it harder for any pages to rank. You should also make sure to fix broken links during this process. SEO tools are also good at spotting these errors.
4. Run a speed test
You may have added a plugin or feature text services to your site that you didn’t even realize was affecting your site speed. It’s important to take the time to evaluate your website speed during your regular site audits because it will tell you what adjustments you need to make before slow speeds affect your user experience and search engine rankings. An easy way to check your site speed is to use Google PageSpeed Insights .
5. Look at your site from the customer’s point of view
Try visiting your site with fresh eyes. As you scroll and scan through the content, consider whether the structure and navigation make sense and whether it makes it easy for users to find what they’re looking for.
- Is it easy to find important pages?
- Do you have clean, intuitive and easy to use site navigation?
- Are your conversion paths clear with effective calls to action?