We’ll start by focusing on four key aspects that are specific to the Forex industry. However, these principles can be adapted to the broader fintech segment. Key topics include analytics, moderation, effective types of advertising campaigns, and expected results.
Google Ads expectations
To analyze User Acquisition, we will consider an example of working with Google Ads. This is due to the fact that about 80% of all traffic within User Acquisition falls on Google. Therefore, our focus will be on its features.
In this section, we will look turkey mobile database at the main goals and expectations of companies from User Acquisition in a given period. Among them:
- Achieving a fixed cost per registration, which is set as a target KPI.
- Increase in the volume of new user acquisition and the number of leads.
- The growth in the number of FTDs (first deposits), which are a key performance indicator in the Forex industry.
Additionally, as part of the retention strategy, it is important to increase the total amount of deposits and increase profits, which, as always, remains the ultimate goal.
Analytics and problems
The first topic is analytics and the challenges that trading platforms face. Since how to attract users to the forex industry this is not e-commerce, not classic lead generation, and not standard business models, the funnel structure of trading platforms is quite clear:
- Registration.
- KYC (user verification).
- First deposit.
- First trade.
- Repeated deposits and trades.
The main problem is slovakia business directory tracking actions at different stages of the funnel. While registration, which is performed on the frontend, can be easily tracked using GTM, selectors or data Layer, the subsequent stages (KYC, deposits and trades) occur on the backend. For this, it is necessary to use offline conversion mechanisms, which complicates the data collection process.