1. Focus on quality instead of quantity
Of course, you can proceed as John did and first generate cold (= still uninterested) leads. With the right lead nurturing, you will certainly succeed in turning some of these leads into hot (= ready to buy) leads. But there will always be cases like John’s in which the company contacted simply has no need for a new transport partner .
Therefore, it can be particularly interesting
to focus on leads like Sarah – those who are actively looking for a transport company and are actually already ready to buy. It’s just a matter of convincing these people of your solution .
Note: The hot approach (leads like Sarah) is france number data often easier, but cold leads can also be targeted with effective campaigns !
But what if the valuable leads are invisible because they haven’t provided any contact information? We know from our own experience that only two to five percent of visitors to B2B websites leave any form of contact information. Unfortunately, this means you miss out on potential contact moments in a very important buying phase.
The solution: identify B2B website visitors
Let a smart tool help you! Leadinfo uses advanced tracking technology to identify anonymous website visitors. The software links the IP addresses of your website users with their company names and contact details, allowing you to identify potential leads with a high degree of accuracy .
2. Minimize time and effort
So we agree: you focus on leads like Sarah in practice this means continuously monitoring and and capture them with a powerful tool like Leadinfo. But what’s the next step? How do you turn Sarah’s company into a paying business customer? Of course, you can use a comprehensive CRM platform – but that costs a lot of time and money .
The solution: rely on effective lead generation software
If you want to save time and money, you should switch to lead generation software such as Leadinfo. This allows you to easily generate leads systematically and move them through the sales funnel (= the sales process) – even if you don’t have your own sales team, for example.
3. Reach the right people
It is also important to find out not only which chine directory companies have visited your website, but also who the right contacts are .
The solution: connect personally
Leadinfo helps you reach the right people: you get a clear overview of the people who actually work at the company in question, including their LinkedIn profiles and a summary of their posts . You can also see which pages they visited and what they liked. This creates a real personal connection.
Generate leads – but do it right!
In the world of B2B sales, targeted lead generation and efficient lead management are essential for successful business deals. There are now countless marketing automation tools and lead generation tools on the market that aim to help companies attract interested parties .
Many of these lead generation tools promise quick success, but they i