To participate in Google Digital Workshop courses, all you need is a Google account. With your Google account open; Open the Google Digital Workshop page. The instructions that appear will take you directly to the courses. If you still need more details; It will be enough to click the “Get Started” button just below the title of Acquire skills that will be useful in the digital world. Then, select the courses you want to attend, schedule your courses according to yourself if you wish, and create programs according to yourself on the calendar.
You can complete the courses in 1 month or 1 year. There is no limitation on this subject. However, if you want to get a certificate, you need to pass the final exam of the course titled Fundamentals of Digital Marketing, which consists of 40 questions.
Strong Google Digital Calls to Action
It’s important to place your call to action at the beginning of your ad campaign. Users should know right away what they need to do to take advantage of the offer. If a phone number lead visitor is ready to buy, they shouldn’t have to spend time trying to figure out how to do it – that’s the last thing you want.
Another important thing to consider is placing the call to action above other content. This way, visitors can see your full message without having to scroll and can more easily reinforce the corners of your package decide whether to continue.
4. A striking headline
Just as important as landing page messaging is the coherence of your headline. Think of the headline as marketing your landing page. It’s the first thing people who visit your page will see.
It’s a good idea to try different
headlines and run A/B tests to see which one performs best, and they’re worth the time invested. Think of the headline not as a standalone word, but as an element that be numbers grabs the visitor’s attention, keeps them on the page, and encourages them to stay.
5. Don’t stray from the purpose of the landing page
As important as a consistent interface is, so is the purpose of the landing page. The goal here should be to provide information about one thing only – what your ad is talking about . That’s it.