Before we discuss the topic of influencer marketing in general, let’s define the difference between a blogger and an opinion leader. Many people equate these two concepts, gambling data china which is fundamentally wrong. Bloggers are people who have many subscribers on one of the social networks. They may not have a specific topic for their profile. A simple story about life is how you can describe their social network. Opinion leaders may not have a million subscribers, but they set trends in some area. For example, a marketer, nutritionist, editor, chef, politician. They specialize in one topic and highlight only these points.
How an influencer can help a business
Influencers have a place in marketing. With their help, you solve several problems:
Brand recognition. If a product is talked about often and a lot, then willy-nilly the information stays in the head. It is easier to manage a warmed-up audience that has at least heard your name.
Influx of new customers. The blogger warms up an audience that has not previously encountered the product or service. Your task is to continue this contact.
Promotion of a new product. With the release of the evolution of management systems can be divided into several phases new product series, famous brands enjoy the support of bloggers. It is enough to send samples for unpacking and review or create a collaboration. An example is the joint release of sneakers from MSCHF and the artist Lil Nas X. These sneakers were special because the sole was filled with drops of blood, and a pentagram was attached to the laces. The campaign itself caused a lot of noise and investigation, but the result speaks for itself. Of the 666 pairs of shoes, 665 were bought in one minute immediately after the release.
Influencers by occupation
To categorize influencers by their type of activity, determine the predominant social network where they broadcast: Facebook, Instagram, Tik-Tok, YouTube, podcasts, and game streams. Next, determine the blogger’s popularity by the number of subscribers and the content they create. A typical characteristic was offered by Forbes magazine , where bloggers are divided into the following categories:
audience that has at least heard your name
The most popular people with an audience of over a million followers. In the traditional sense, these are actors, football players, models, performers, artists, and pop stars. What makes these china leads influencers famous is not the content on their pages, but their popularity. A striking example of this is Rupert Grint, known for his role as Ron in the Harry Potter film. He collected his first million Instagram followers in just 4 hours and 1 minute.