AlfaStrakhovanie is the largest private kuwait telegram data insurance company in Russia, offering a wide range of insurance programs for individuals and corporate clients.
The company has been automating marketing communications through the Altcraft Platform since 2019. Already in the first year, the marketing team achieved excellent results – profits from CRM marketing increased by 42%. We told you how they achieved such results in this article .
Today, AlfaStrakhovanie works with more than 30 million clients, using about 15 communication channels and processing data from 80 storages. CJM has 200 touchpoints. The Altcraft platform has successfully adapted to such a scale. Thanks to this, AlfaStrakhovanie specialists managed to automate communication with clients and thus free up time for the development and implementation of new strategies.
We tell you how AlfaStrakhovanie improves communication with clients with the help of Altcraft Platform.
Why did you choose Altcraft Platform?
1. Ability to work in tandem with an internal CDI system without transferring data to cloud services. The security of client data is a participation in the company’s social networks priority for insurance companies. Altcraft is one of the few suppliers on the domestic market who could offer an On-premises solution. Having deployed the software in its own infrastructure, AlfaStrakhovanie gained full control over the data.
2. The ability to collect all data in one place and manage marketing processes in a single window. In the CDP Altcraft Platform, a single profile is created for each client based on their personal and behavioral data. This allows you to better understand clients and build more personalized communications.
3. Customization options. Altcraft Platform offers functionality for adding additional communication channels with clients. The Altcraft team’s willingness to customize the platform to meet customer requirements also played an important role in the decision.
Objectives and results
The customer journey at AlfaStrakhovanie consists of more than 200 points of contact. By setting up scenarios and trigger campaigns in the platform, the company automated interaction with customers in each of them. We tell you what problems this solved.
Task 1. Customer retention and increase in repeat sales
Retaining existing clients is not as costly as finding new ones. Therefore, most of the marketing communications in the AlfaStrakhovanie company are aimed at solving this problem.
Currently, there are over 500 triggers running with thousands of message variations in various communication channels. Among the mechanics launched:
- Abandoned calculator. If a client starts ao lists entering data into the calculator to calculate the cost of insurance, but does not complete the action, the system automatically sends him a reminder with an offer to finish the calculation.
- Bonus accrual. After the successful completion of the transaction, the client is awarded bonus points. The company then sends him an email informing him about the points. The letter contains an individual link to other insurance services that may be of interest to the client.
- Customer reactivation. If a customer has not made repeat purchases for a long time, the company sends them an email with a link to a personalized survey. The survey specifies the reason why the customer does not want to renew the service. After completing the survey, the user receives a discount on the next purchase.