Halloween is a great occasion to remind about yourself and increase sales. To achieve maximum results, use as many channels of communication with the target audience as possible. For example, instagram database the combination of SMS and email newsletters works great within any budget. Automating the process will allow you to cover a larger group of buyers with less time. Use our services, for example, epochta Mailer , to make your task easier. SMS will allow you to briefly and quickly notify the target audience about a profitable offer. And in emails, you can add more details, colorful illustrations and play on the emotions of a potential client. In this article, we have collected for you the most interesting ideas and examples of how to make money on Halloween using email and SMS newsletters.
Halloween Email Marketing to Boost Sales
Although Halloween came to us from the West relatively recently, it has already become a popular holiday. Many people attend parties dedicated to this day. And for them, you need to create an appropriate image. The time to prepare for Halloween is a gold mine for cosmetics, clothing and accessories stores. Candy stores can also benefit from the holiday, because it is impossible to organize a festive table without them.
Promote themed products in your email newsletter
If you have taken care of creating a special Halloween collection in advance, now it is important to quickly and effectively notify buyers about the availability of themed products. An email newsletter for Halloween will help you with this, in which you can immediately show the recipient their photo. The newsletter can be built according to the formula – more demonstration of products and less unnecessary information.
Everything in the mailings should be perfect: the role of in creating irresistible digital marketing relevant content that hits the customer’s “pain point”, an audience that has not been “staying around” and has agreed to receive the mailing, the correct frequency of sending letters. A failure in any component can lead to a zero result, and sometimes even to a negative result.
Often, newcomers to email marketing think that a large email contact base makes it easy to increase sales. With a conversion rate of 1%, you get a picture in oil: you sent out emails to 100,000 clients, of which 1,000 bought. But the reality is usually different. After all, quantity does not always equal quality. In order for mailings to meet expectations, it is important to initially organize competent work with the base, monitor its “hygiene”, and at the same time gradually increase the number of subscribers in accordance with all the rules of email marketing without spam. Let’s look at the most common “problem” addresses for databases and figure out how not to get into spam when sending out mailings.
Why do emails end up in spam?
Often, your emails don’t make it to your inbox because your email providers have developed sophisticated anti-spam technologies that make it difficult for spammers to access your inbox. What emails end up fax database in spam? Unfortunately, even if you’re a legitimate sender, it can still affect you. The problem is that these security measures are so clever that one small mistake by a sender can leave most of your email in your spam folder.